Bullshit always finds a way to rebrand, and in the current technocracy, the endlessly exploitable labor is coming from writers who need to make a living trying their best to satisfy the needs of their overlords. Content isn’t important, but clicks and views are the new currency, having replaced bundles bought at the magazine stand. If you saw the movie Nightcrawler, then hopefully you understand the commentary on freelance content producers being subject to dying news media peddlers.